My journey so far

Milestones that shaped my path

Sold Microsoft SharePoint services and development to the biggest retail group here in UAE- Lulu Group International and conducted the paid adoption drive to increase the consumption on platform along with Microsoft.

Enterprise customers in UAE Sold ShortPoint- DEWA, SEHA(Abu Dhabi Health Services), Aramex, Damac Properties, Air Arabia, Dubai Duty Free.

Sold monday.com- Oman Investment bank, Alserkel, MBG Corporate Services, Medgulf. Krones Middle East, TASC, Careem EMEA.

Implemented CRM- monday.com and execute the sales strategy using AI based lead generation platform to drive the revenue for the company.

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My journey, one step at a time

Explore the key moments and achievements that have shaped my professional path. Each milestone is a story, and I’m excited to share them with you.

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Head of Sales/Product Consultant

Dubai, United Arab Emirates

Leading strategic growth, enterprise adoption, and delivering tailored workflow solutions across the Middle East.

Sales Excellence

Dubai, United Arab Emirates

Core and Advanced in-person workshops (8 hours) for individuals and private team training (min. 15 people) for consultants and implementers looking to deepen workflow-building skills.

Speaker at AI event for monday.com

Dubai, United Arab Emirates

Shared insights on how AI designed to streamline workflows, automate repetitive tasks, and boost productivity using generative AI and machine learning.

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Work Timeline

Head of Sales / Product Consultant.
April 2023 - Present

Aulysius Middle East LLC Fz

Sales Strategy & Planning:
-Define go-to-market strategy aligned with monday.com offerings (Work OS, CRM, PMO, Dev workflows).
-Forecast revenue and track monthly/quarterly performance.
-Identify new revenue streams (e.g., add-ons, professional services).
Pipeline & Account Management:
-Own the sales funnel from lead to close.
-Prioritize high-value accounts, renewals, and upsell opportunities.
-Regular check-ins with CSMs for retention and expansion.
Team Management & Enablement:
-Recruit, train, and mentor sales/account executives.
-Conduct regular product and objection-handling workshops.
-Set performance KPIs and weekly cadence reviews.
Enterprise Client Engagement:
-Lead solutioning for large/complex accounts.
-Conduct executive briefings and commercial negotiations.
-Coordinate pre-sales support with monday.com SEs when needed.
Partner & Cross-Team Collaboration:
-Coordinate with monday.com partner success, channel manager, and support teams.
-Stay updated on new features, certifications, and GTM updates from monday.com.
-Contribute to internal product knowledge base and best practice templates.

Sales Operations Lead.
Sept. 2022 - March 2023

Halo Investing Europe

Sales Strategy & Performance Management:
-Collaborate with leadership to define sales targets, territory plans, and performance KPIs.
-Monitor performance across the pipeline and report on conversion rates, sales velocity, and forecast accuracy.
-Deliver weekly/monthly/quarterly executive reports and dashboards.
Sales Process Optimization:
-Design and implement efficient, repeatable sales processes aligned with Halo’s structured investment offerings.
-Standardize opportunity stages, lead routing, and qualification frameworks (e.g., BANT, MEDDIC).
-Identify bottlenecks and propose automation or process improvements.
CRM & Sales Tech Stack Management:
-Own the CRM system (e.g., Salesforce, HubSpot) – customization, data integrity, and user adoption.
-Manage integrations between CRM and tools like: Outreach/Salesloft (engagement)DocuSign (contracts)Tableau or Power BI (reporting)
-Maintain clean, structured pipeline and contact data.
Sales Forecasting & Reporting:
-Build predictive forecasting models using historical trends, rep performance, and deal data.
-Provide real-time dashboards and track attainment vs targets.
-Communicate insights to leadership for informed decision-making.
Sales Enablement & Training:
-Develop onboarding plans, playbooks, and sales enablement materials.
-Run training sessions on tools, processes, or updates in Halo’s financial products (structured notes, annuities, etc.).
-Support Account Executives with proposal templates, objection handling, and pricing tools.
Cross-Functional Collaboration:
-Align with Product, Compliance, and Legal teams to ensure accurate, compliant materials and deal flows.
-Work closely with Marketing to ensure lead generation quality and pipeline coverage.
-Support finance with commission calculations and quota planning.
Compliance & Risk Awareness:
-Ensure sales workflows meet MiFID II, GDPR, and other financial regulations across Europe.
-Monitor any sales activities involving client data, investment advice, or product promotion.

Marketplace Technology Specialist
Nov. 2021 - Sept. 2022

Halo Investing Europe

Sales Enablement & Technical Support:
-Presenting and positioning marketplace apps or integrations to potential clients.
-Participate in sales calls to explain app functionality, technical feasibility, and real-world use cases.
-Prepare demo environments and customized proof-of-concepts for key clients.
Solution Scoping & Customization Support:
-Translate customer needs into technical requirements and confirm whether existing marketplace apps meet those needs.
-Collaborate with the pre-sales team to scope custom integrations or configurations.
-Recommend best-fit marketplace solutions based on industry, workflow, or client size.
Driving Adoption & Revenue:
-Identify which marketplace apps can drive expansion, upsells, or cross-sells across accounts.
-Help clients understand the ROI and added value of using marketplace tools (e.g., automation, time savings, reporting enhancements).
-Work closely with Customer Success Managers to identify growth opportunities via app implementation.
Training & Internal Collaboration:
-Train the sales team on how to pitch marketplace apps effectively.
-Create sales collateral like feature comparison sheets, FAQs, or battle cards related to marketplace offerings.
-Stay updated with platform updates (e.g., monday.com app certifications, new capabilities) and share with GTM teams.
Feedback & Product Alignment:
-Collect and relay feedback from sales calls to the product or development teams for app improvement or roadmap planning.
-Ensure marketplace solutions remain aligned with evolving customer demands and sales strategies.

Morgan Patel

Elevate Partners

"This timeline captures not just accomplishments, but the passion and collaboration behind every step."

Riley Chen

Visionary Group

"A career built on curiosity and connection—these moments reflect a commitment to growth and community."

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A look back at my journey

Every milestone tells my story

Explore the moments that shaped my path, from early beginnings to recent achievements. Each step is a chapter in my professional growth.

I believe every experience—big or small—has helped me grow. Here’s a glimpse into the highlights, lessons, and connections that have inspired me along the way.

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